In an age where fast food and chemical-based agriculture dominate the mainstream, a quiet revolution is being led by individuals who believe in going back to the roots. One such pioneer is Ranga Prasad Immaneni, a former pharmaceutical graduate and banking professional, who has now turned into a successful organic farmer and entrepreneur.
The Unfulfilling Start: A Chemical Beginning
Ranga Prasad’s journey into farming began in 2014, but like many others, he stepped into agriculture without deep knowledge or experience. Initially, he adopted conventional chemical farming practices and heavy use of pesticides and fertilizers to maximize yield. But despite his efforts, the results left him dissatisfied. Over time, the growing dependency on chemical fertilizers, along with diminishing soil health and crop quality, began to concern him.
The Turning Point: Learning from the Villagers
The true shift began when Ranga Prasad engaged in conversations with local villagers, who shared wisdom passed down through generations about traditional organic farming methods. Inspired by the simplicity and sustainability of ancestral practices, he decided to take a bold leap.
In 2020, he invested in 70 acres of land in Jupally, located in the Nagarkurnool district of Telangana, and transitioned entirely to organic farming.
A Holistic Farming Ecosystem
What sets Ranga Prasad apart is his 360-degree approach to self-sufficient organic farming. On his expansive farm, he grows everything a household could possibly need from vegetables, pulses, green leafy vegetables, desi rice varieties, sesame seeds, to groundnuts. Taking it a step further, he even extracts cold-pressed oil using a traditional Ganuga (wooden press) powered by two oxen, a rare sight in modern agriculture.
Zero-Waste and 360-Degree Sustainability
Like any natural farm, there were challenges especially with pest-related spoilage. Instead of turning to chemical solutions, Ranga Prasad found an organic fix. He introduced country hens (naatu kodi) to his farm and began feeding them spoiled produce, which not only reduced waste but also led to the production of organic eggs.
This smart move is part of what he proudly calls a “360-degree food system”, where every element of the farm supports another, creating a truly sustainable and self-sufficient ecosystem.
He also highlights the value of cow dung and cow urine, which he uses as natural fertilizers reaffirming that nature provides everything we need, if only we care for it mindfully.
From Pharma to Farming: A Story of Reinvention
Born in 1963, Ranga Prasad Immaneni holds a Master’s degree in Pharmacy (M.Pharm) and previously held positions in respected financial and investment firms including State Bank of Hyderabad (SBH), Axis Bank, and Motilal Oswal Investment Advisors. Despite a stable and successful corporate career, his passion for holistic living and natural farming drew him back to the land.
Spreading the Organic Mission
Today, at the age of 63, Ranga Prasad is a shining example of how age, background, or profession need not limit one’s purpose. He now runs “Krittika iFarms Organic Products LLP”, an organic store in Gachibowli, Hyderabad, where he sells a range of organic produce sourced directly from his farm.
His products are also available in various reputed organic outlets like Vaaradhi Farms, Emerald Sweets, and others across the city. His brand and farm have gained recognition for their authenticity and commitment to purity.
A Legacy Rooted in Sustainability
What started as a journey filled with uncertainty has blossomed into a thriving organic farming enterprise. Ranga Prasad’s story is not just about agriculture, it’s about resilience, learning from nature, and choosing the path of sustainability.
As more people awaken to the benefits of organic living, pioneers like him are sowing seeds of hope, health, and harmony one acre at a time.
Krithika iFarms: Bringing Organic to the City
Today, at the age of 63, Ranga Prasad Immaneni runs “Krithika iFarms Organic Products LLP”, a store located in Gachibowli, Hyderabad, where he sells high-quality, farm-fresh organic products. His produce is also available at reputed organic stores such as Vaaradhi Farms, Emerald Sweets, and others.
You can follow his journey and see his products in action here:
https://www.instagram.com/ifarms.organic/
📍 Google Business Listing – Krithika iFarms
Conclusion: Cultivating a Healthier Tomorrow
Ranga Prasad’s story is a shining example of how passion, learning, and resilience can transform a life and a landscape. From his early missteps in chemical farming to building a thriving 70-acre organic farm, his journey reflects a deep commitment to sustainable living and community health.
In an age where people are waking up to the importance of organic food, zero waste, and eco-conscious lifestyles, his efforts are not just commendable, they are essential.
As Ranga Prasad continues to nourish families with nature’s bounty, he also inspires countless others to believe that it’s never too late to return to the roots, rethink our choices, and rebuild a future that is greener, healthier, and more sustainable.
Leave a Reply